hand and puts the laundry into the washing machine. focus on a colored towel

How to Keep Your Custom Team Towels Colorful, Plush & Vibrant

There are few things as crushing as team towels that were bright, colorful and plush fading after a few washes. Everyone can identify with this particular frustration. Discoloration is a common issue when it comes to caring for towels. And where do your beautiful, custom team towels wind up when they lose brightness and texture? That’s right, the garbage.

What most people don’t know is that there are several ways to prevent this. With a few painfully-simple measures, you can preserve the appeal of your custom team towels for as long as possible, prolonging their superiority to generic towels.

Below, you’ll find easy, practical tips that will spare you the heartache of throwing out your team towels far too soon.

1. Pay Attention to the Care Instructions

Something many of us don’t consider when we wash clothes or towels is the label’s care instructions. Generally, towels differ in fabrics, fibers, materials and dyes, which means each set of towels you buy have recommendations specific to that particular set.

Following the guidelines will ensure your towels not only stay plush and absorbent, but also stylish, vibrant and decorative.

Of course, our custom woven team towels are no exception. Since they’re created specifically for you, we highly recommend consulting the care instructions to ensure that they remain in great shape for as long as possible. Each set has a singular care regimen that will preserve their beauty for as long as possible.

Our custom woven towels, unlike screen printed towels, are durable, soft, comfortable, and will keep their details for years to come.

Our printed white towels are 100% cotton, and customized with incomparable precision.

And, with our custom sublimated towels, you can choose any picture or design you like and have it printed directly into the fabric. Your image will remain durable through multiple washings and stay colorful in the sunlight.

2. Separate Your Towels Accordingly

Sure, separating dark and light fabrics before throwing them in the washing machine is obvious, and essential. However, what many don’t know is that in order to keep your towels brilliant for the longest time, some extra separating is critical, as well.

Don’t just separate light fabrics from dark, sort them by shades, as well. For example: if you have violet purple and red towels of similar brightness, those two conflicting colors can often blemish the other and discolor your towels. Be careful when preparing to clean your towels and whenever possible, wash each color separately.

With competitive swimming, time is limited. However, if you’re in a hurry, make sure you don’t have two conflicting colors in the washing machine at the same time.

3. Add a Touch of White Vinegar to the First Watch

White vinegar has many surprising, miraculous household uses. From cleaning windows to keeping flowers fresh, white vinegar is a useful item to keep handy.

Keeping your custom team towels in good shape is no exception. A dash of white vinegar in the washing machine during the first wash will help to prevent fading, reinforce the colors, eliminate odors and remove excess detergent residue. (Side note: you should never share your towels, ever). Your custom team towels will stay fresh and vibrant!

4. Temperature is Important

When it comes to the cleaning and preservation of your team towels, water temperature should never be recklessly chosen. The care instructions often specify which temperature you should calibrate your washer controls to. Also, in most cases, using hot water isn’t a great idea.

Hot water will quickly strip your towels of their color. It can also wear out the fibers faster. Use lukewarm or cool water, your towels will stay in great shape for much longer.

5. Avoid Using the Dryer

Obviously, the dryer is the fastest way to dry your team towels after washing them. Unfortunately, your towels will wear out faster that way, too. To keep your towels plush, absorbent and colorful, air-drying them is the safest method to use. After you wash them, remove them immediately to avoid bacteria and mildew. Shake out the excess moisture immediately to keep them soft and plush, and hang them to air-dry.

If you avoid the dryer, it will keep your custom team towels in the best shape for longer, saving you money and energy in the long run.

6. Don’t Use Too Much Fabric Softener

Be very careful if you plan on using fabric softeners to condition your towels. There are some that are gentler than others, but generally, using less is always advisable. While fabric softener has many practical uses when it comes to washing your clothing, too much will weaken your towels’ fibers and wear down the material.

If you want to keep your towels plush and absorbent for the longest period of time, a more limited application of fabric softener is the way to go.



Keeping your towels in the best possible shape will save you from a great deal of frustration. If you apply these tips, you’ll preserve not only the style of your custom team towels, but also the function. Be sure to always consult your towel’s care instructions before you wash and dry them, as that will provide you with the most important guidelines.

Customized, colorful and stylish towels can often be more delicate than we might assume. Using these tips will keep your towels in great condition, and ultimately save you time, energy and money.